Why Video Is Taking Over The Internet
Websites use active animation on there homepages to simply keep people interested, this can prove very positive and will hold the attention of the viewer through interactivity. Most home pages use some kind of flash or video. The internet was created to house all the information in the world and with more being added every day searching for one thing among this massive library can be a very boring and long process so things like banners and hosts are used.
If a site was to have huge blocks of text you would quickly loose interest, but if say a virtual presenter pops up when you log on you are more in cline to pay attention, especially if online presenters is representing the site; for example a cosmetic company could use a ‘perfect’ woman to lure viewers in to thinking they could also look like this, this could count as a demonstration. Internet based companies like ‘Skype’ and ‘MSN’ use virtual presenters, they accompany you through installing there software on to your system.
It doesn’t have to be as sophisticated as a web presenters it can be banners at the sides, above or below. These while better can be just as simple if used in the right place; for example on ‘Gametrailers.com’ they use banners to advertise online games or up and coming releases. If you were to use the same web banners to promote.com’ they wouldn’t be reaching the target audience making them useless.
Social networking sites like Face book and MySpace use both use banners and presenters to target their audience. On Face Book there are usually ads all over the page, advertising things like online games or ‘Trace your family tree’. The growing popularity in interactivity among online companies is leading to more advertises using the wed instead of TV, this is increasing the audience for the net thus increasing revenue, while decreasing the audience for TV.
