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Posts Tagged ‘ranking’

Search Engine Optimization (SEO) will be the distinction between a tiny, barely profitable or visible web site and a traffic magnet website. There are several ways, both good and bad, to influence the search engines. Some search engines react to certain methods better than others. Some even have conflicting methods that they react to. To document all of these things would need a significant number of pages and research that goes beyond the scope of this article.

However, there are a selection of things that can be documented that can work for many if not all search engines. And let’s face it; there are really only 3 that build a difference between a successful and an unsuccessful SEO strategy. They’re the large three: Google, Yahoo and MSN. These 3 search engines in any given month are responsible for over 90% of all web searches.

Therefore, what’s this text concerning? It’s regarding what you can do as a website owner that will influence the search engines using commonly accepted practices of linking to alternative websites (outbound) and getting website links (inbound) back to you. There are essentially four methods {that a} website owner sometimes can employ to extend their web site worth within the eyes of the search engine.

They’re reciprocal linking, one-manner linking, multi-website linking and directory linking. A website owner ought to not think that using simply one strategy is the correct answer – sure it can help your SEO however it will not be the Best answer. The Best answer is to employ all 4 techniques and to try to to it naturally.

Each of the four linking ways has specific descriptions that may be summed up as:

1. Reciprocal Linking: Site A links to Website B, Web site B links back to Site A

2. One-Manner Linking: Website B links to Site A

3. Multi-Web site Linking: Site A links to Site B, Website B links to Site C, Site C links to Website D, and Web site D links back to Website A. May be 3..N number of websites involved.

4. Directory Linking: Site Directory A links to Web site A

That appears simple enough but it takes effort and time to perform all 4 strategies and most website owners aren’t willing to pay the time or do not have the time to pay on it. As a website owner, SEO needs to be one in every of the highest priority tasks that you wish to handle, just once Order Processing and Success and Client Service. Without free traffic from the search engines, different traffic generation strategies that typically need payment must be engaged.

Currently doing the four ways above is nice, but it gets even more durable as a result of you have got to try and do it in a manner that doesn’t trigger the search engines to enforce a penalty upon your website. No one except the search engine engineers recognize all of the exact penalties however we tend to have some smart theories for some of them.

The first is the speed at which links are created. There is a certain threshold for creating links that is too fast. It’s possible that the brink could be a sliding scale and is related to the age of the website in keeping with the engine. As an example, a young low-traffic web site should not normally be obtaining one thousand links a month whereas an older web site that gets a ton of traffic may be OK to induce a thousand links a month. As you progress in your linking methods make certain you retain this in mind, especially if you’re pondering buying links.

The second is that having a link to every website that links to you will probably reduce the value of the links. In other words, if all you ever get is Reciprocal Linking, you’ll seemingly move up the SERP’s (Search Engine Results Page’s) but you won’t reach your sites full potential. Having a combination of all four ways can appear additional natural to the engines.

The third is having all inbound links to your website on “linking” pages can make those links less valuable than having a natural link on a contextually relative page for a share of the inbound links. The upper you’ll drive this context share, the better your web site can rank. These types of links are often a number of the most tough links to come up with an exchange for because it requires more effort and time for each website owners.

The fourth is to have links inbound from all totally different ranking sites. If all you’ve got linking to you is page rank six and seven sites then you are likely to be sending the message that you purchased your links and that’s not natural to the engines. Some would argue that buying links for driving traffic is simply fine and it is. But, you ought to not expect the search engines to give those inbound links terribly a lot of weight when calculating your SERP positions. It’s considerably additional natural for you to have a massive number of rank 1 and a couple of inbound links and a decreasing range of inbound links as you progress up the page rank scale (zero – ten).

The fifth is to own the text of you inbound links varied. It is not natural to have each website that links to you to own the identical text on the link description. The natural tendency would be to have a certain % be the sites name, however after that it ought to be a wide range of description. Your link text description is a key issue for how your web site/page will rank, so make sure that you retain that in mind as you specify your preferred link text description on your website.

Finally, it would be best for a good share of your inbound links to look at intervals the text of a page that seems natural for the reader of that site. And for those links to not all point back to the house page of your website. It’s most natural for a good prime quality link to seem in the text of a page and have it purpose internally within your site.

Therefore, when you start or continue your SEO activities keep all of these items in mind and don’t be impatient. Impatience could incur penalties or worse. Your website might end up within the “sandbox”. It’s rumored and changing into additional concrete that Google supposedly uses a sandbox that questionable sites are put in until they need aged to a degree that Google not feels that they’re being manipulated. Several of the search engines use similar protection schemes to eliminate spam sites and manipulation sites to keep their SERP’s from being cluttered.

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At the 2009 SMX advanced conference in Seattle Rand Fishkin of SEOMOZ gave a very interesting presentation on the factors that he and his colleagues have assessed as being the most powerful influences upon a site’s ranking in the Google SERPs.

SEOMOZ are well known and respected in the search industry for the quality of information and tools that they provide. Back in 2005 they published their first series of ranking factors, collated from information gathered from people in the SEO industry. This popular publication was updated in 2007 and looks set for another update with the latest information.

Although many of the fundamentals, highlighted in 2005 and 2007, remain the same there are some notable observations based upon correlation. This time, rather than rely upon the feedback provided by notable individuals from the SEO industry, SEOMOZ have sought correlation in the search results provided by Google.

For example, data correlation indicates that the H1 tag is far less important than is commonly believed. There are plenty of websites ranking very well for target keyterms and they are not making much use of the H1.

Contrastingly, the page title tag remains all-important. The location of keywords in the page title is also very important with words closer to the start of the title having most significance.

Another point that is made by both feedback from the experts and data correlation is that onpage keyword density is not very important. It is noted that offsite, inbound linking factors carry far more weight than onsite factors such as keyword density.

Some estimate the relative split in importance to be around 70% applies to inbound link related factors and around 30% relates to onsite factors, including domain age. This clearly demonstrates the importance of inbound links.

One aspect of inbound links that remains signnificant is anchor text. The number of instances in which a specific anchor is used and the context in which those anchors are used is important.

Another interesting point to note is that the number of links is far less important than the diversity and number of domains providing those backlinks. A site with 10,000 links from only one domain will be very weak in comparison with a site that has 10,000 links from multiple domains.

A perhaps surprising factor is that sites that do not have valid markup are ranking more highly than some sites that have valid markup. Many reputable websites don’t appear to be bothered by the need for validation. The basic advice was that as long as the cached version of a page matches what is to be presented to the site visitors then there shouldn’t be any problems from an SEO perspective.

What does this all mean for hands-on site optimisation? One thing is very clear and that is the need to make certain your pages present valid XHTML and CSS is really not very important.

Importantly, it highlights how backlinks from multiple domains are of high importance in getting a page to rank well in Google. So, to get a page to rank well for the term ‘Manchester Airport Parking‘ we would need to attract links from a variety of sources, each using this anchor text, or variations thereof.

Also, page titles are as important as ever so getting a page to rank for the phrase ‘Airport Parking‘ means using that phrase at the very start of the page title. Data also suggests that stuffing the page full of this particular phrase is not very effective.

Data also indicates that the H1 tag is far less important than had previously been thought. Whereas previously we might have insisted that a pages primary keyterm is used within the page H1 heading as part of the onsite optimisation, for example the term ‘Travel Insurance‘, we may be less insistent upon this requirement.

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