Bears Jewelry

Posts Tagged ‘google advertising’

The popularity of pay per click marketing has been steadily increasing among business owners. Unlike organic search rankings, which take time to develop, pay per click advertising with Google Adwords can place your business on top of search engine results immediately.

Even though you are paying for this placement, you may be able to attract higher quality traffic and generate more interest in your website, product or service. Here are 5 steps to help you launch your PPC campaign:

Step 1: Allocate a budget. Programs such as Google Adwords allow you to set a daily budget, or limit,  so you can better manage your marketing campaign. Use this option to make sure that you’ll only spend what you can afford. Do an initial test or survey your market first and set a low daily limit. On the contrary, you can put up several ads all at once in different markets, if you can afford it. You then retain the ones that produce results and drop the ones that do not work.

Step 2: Identify your willingness to take on risks. Boris Mordkovich, in his book “Pay Per Click Search Engine Marketing Handbook” states that PPC campaigns are less risky than traditional tri-media campaigns. However, he adds that search engines provide different ROIs. Popular search engines have a higher level of competition and may cost more; you need to define the level of competition and cost that you can afford.

Step 3: Choose your keywords. Most PPC programs provide their users with online tools for researching keywords. Choosing the right keywords can literally make or break your ad, and you may need to invest some time into finding the keywords that are generating the highest conversions. Setup some split tests to see which keywords bring you the most results.

Step 4: Reviews your reports. Pay per click programs can generate click through and traffic reports easily allowing you to optimize your campaign further. These reports will give you an overview of the number of clicks for a certain keyword or keyphrase, what time of day the ad was clicked, and if you have an analytics program enabled, whether that click led to a sale.

Step 5: Fine-tune your ads. After reviewing the reports and finding out what worked for your campaign, you can stop paying for the keywords that bought in little to no traffic, and focus your efforts on the keywords that offer a better return. You can then concentrate on creating and editing ads to further increase your traffic.

Getting started with Google Ad words and other pay per click advertising methods is a relatively easy process, and much of your success will be a result of trial and error. Follow these five steps to get results out of PPC advertising campaigns.

Whatever your level of expertise is, whether you are a first-timer or an expert in online marketing — building a Google Adwords campaign definitely comes with it several challenges particularly if you are to work on a relatively new niche. More often than not, people would allot a big chunk of their time and effort monitoring the market and their competitors, but it’s the creation of ads and their optimization that provide the real essence. However, this technique is not free from any lapses or mistakes and can entail loss on your part.

Perry Marshall offers several effective tips, strategies and advice about creating an Adwords campaign that gets results in his book The Definitive Guide to Google Adwords, but many people still make some mistakes when they are conducting keyword research and making attempts to optimize their campaigns.  

Building your Google Adwords campaign and ensuring that quality traffic is generated requires that you avoid the following common mistakes:

1. Writing ad copy without keywords. Many Adwords campaign managers make the mistake of only using the keyword in the headline, and then nowhere else within the ad. The keywords used and their relevance are some of the factors that affect the outcome of your ad campaign, so make sure that your ad contains at least one or two keywords or keyphrases.

2. Sending visitors to your homepage. You will be getting more interest from the viewers and can even have higher conversion rates if the URL you use in your ad proceeds directly to a landing page with the incentive or promo, and not just your homepage.

3. Using only the ‘broad match’ feature of the Keyword Selector Tool. The ‘broad match’ feature will only give you a general idea of relevant keywords in your niche or market, but you do have other options. In the same way, you can use the tool’s ‘phrase match’ and ‘exact match’ functions for your ads and website copy to get quality and intended list of keywords.

4. Using a set of keywords that do not actually give results. Understanding exactly what your target market is searching for will take some time, and you cannot always assume that people will be searching for your products or services using the same keywords that you may use online. Utilizing the ’synonyms’ feature on the Google Adwords Keyword Selector Tool helps you get desired outcome in your campaign and this can be done by getting a list of similar keywords with the use of the ’synonyms’ feature.

5. Presenting your offer only in the body copy. Don’t forget to accentuate in your copy’s headline the ‘ultimate benefit’. Apply a visualization technique about your viewer or reader looking at your headlines; do they have enough reasons to click through your copy’s content? Viewers scan even the smallest of details even though Google Adwords ads have only 3 to 4 lines, but what is good to note is that they only react when something presented grabs their attention, your opportunity to do this lies right in your headline.