Bears Jewelry

Posts Tagged ‘contract employees’

I think most brick and mortar business operators would be astonished to know how much writing is required for an online business venture. Using the Internet for commercial purposes requires an immense amount of content. Whether we rely heavily on video or the written word, every utterance or sentence must be carefully crafted.

We can never lose sight of one simple reality; our site is often the first exposure that most prospective customers have to our company. We must make a good impression on our visitors with the words we choose to convey our story. It is essential that our writers meet the expectations of our prospective customers or clients.

Some businesses are large and diverse operations that choose to handle almost every task within one of the company’s departments. Many of us, on the other hand, do not have the time or, perhaps the in-house talent to meet all of the writing needs that we have. A great many Internet marketers choose to out-source the authoring to professionals–or to whom they hope will be professionals. There are many free lance authors and web article writing services available.

Free lance writers and article services can be reasonably priced solutions. In choosing among the many possible professional writers, be sure to learn how much they understand your business needs. Any writer you use should meet these criteria:

1) They should be fluent in the language of choice (that of your target market). I prefer writers who have grown up with the language rather than those who have learned it later in life, as they will be more familiar with idioms, common expressions and the idiosyncrasies of usage.

2) Unless you narrow your search to only writers who are part of your industry, you will not find someone who is an expert in your field. In most cases, that is not a problem. However you do need to be certain that the writer has the research skills and the research ethic to be able to quickly learn what is necessary to learn to be able to communicate credibly with your prospects.

3) In almost all Internet writing, a conversational or informal tone is the norm. While there may be exceptions to that “rule,” writing for the web is very different from the writing necessary to achieve academic success. On the other hand, prior academic success improves your chances the the prospective author has at least mastered the basics.

4) The writers must understand your different business purposes for various kinds of articles. They should be able to verbalize the difference in objectives for writing for your website versus writing for article marketing uses.

5) They must recognize the role articles play in your essential search engine optimization (SEO) efforts. Some free lancers will recognize that need because of repeated exposure to writing for the web. Others will have no idea what the term even means.

You will get a great deal of benefit from the products of your writers’ labors. If you have to spend a little more to get a writer who is knowledgeable about Internet marketing needs, that will be money that will pay great dividends.