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Posts Tagged ‘article writing’

There are plenty of places where we can read about an affiliate marketing business.  Unfortunately, it is much harder to find someone to do the actual difficult work for you.  Well, I haven’t quite solved that problem for you, but I have discovered what I think is the next best thing.

I sell my own digital and physical products, but a sizeable chunk of my income still comes from affiliate marketing, where I began.  I use websites and blogs for all of my online business activities.  I am a firm supporter–make that “enthusiast”–of SEO for traffic generation, but that is a long term process; good search results take time to build.  For some of my affiliate marketing, I have tried PPC, but rarely have I had success over the long haul. 

Consequently, like many in affiliate marketing, increasing traffic at a reasonable cost is one of my most vexing challenges.  Especially difficult are those times when I have to pass on a new affiliate opportunity because none of my websites are optimized to bring in targeted traffic for the product, so I face the age old question:  How do I get the visitors to the vendor’s site with my embedded affiliate link?

My approach to directing traffic to the vendor’s site is just like many other affiliate marketers, I bring the visitors to my own site initially for an introduction to the product or, perhaps a comparison of competing products.  Then I just hope that I have been sufficiently convincing to get them to click the link that directs them to the vendor’s site so that I have some small chance of earning my commission.  I have always wished that I could cut out part of the middle of that process.

I use article marketing extensively for all of my sites.  While I get some traffic directly from the articles, my primary reason for article marketing is its SEO value, which is considerable.  However, especially for an affiliate marketer, there are two major problems with traditional article marketing.  First, the major article directories don’t allow contextual links within the body of the articles.  Instead the links stand alone in a section that they call the author’s resource box, but which screams, “Commercial!” to our readers.  The second big problem, maybe the biggest of all, is that the top ranking article directories all refuse to permit affiliate links even in those little boxes.

Finally, there is an article distribution service that solves those two problems and allows direct linking using our affiliate links which can be placed contextually within the article.  Yes, you will be able to join the affiliate program of the amazing My Article Network once you become a member of the service.

My Article Network is like a consortium for article marketers and content publishers.  (The link goes to some specific information about My Article Network on one of my sites.) 

It would be wise for me to let the sales page of My Article Network persuade you on its own.  I have been a member of the system for less than seven weeks, and I am definitely ready to proselytize!  In fact, I even set up four new niche blogs to make use of the free content that my colleagues provide.  {(Go ahead.  Click the link, you know you want to.)(Do it!  You know you want to click the link.  Come on…don’t you think I deserve it?}

The amount of time, energy and talent that goes into creating content for an online marketer’s article marketing and distribution convinces some to contract with a writing and spinning professional. I recognize that other marketers prefer to do their own writing, so I offer these suggestions to better maximize the return on the investment of time.

* Dedicate a regular time at least once a week to write articles. With other writing commitments including my website, this sometimes is quite a stretch for me.

* Create an easy format that you can easily copy and paste your efforts into those sites where you regularly contribute. Record the following: (1) A title that meets the site’s policies such as www.ezinearticles.com of 100 characters (2) Word Count (3) Copyright Statement (4) Bio or Signature statement that meets the character guidelines (1101 for Ezine Articles) (5) key words (100 characters for Ezine Articles) (6) A table for key words to be used within the article and as search words.

The table is probably the most beneficial element within this format. As I write the article, I plug in phrases that I believe have high key word value. The table can be easily copied and pasted into a new article with similar key words. These key words then can be prioritized from highest to lowest and used as the keywords within the article submission site. By using the highlight tool, I can quickly determine what words are used within the article’s content.

* Write from your own personal experience Many people use the web to locate answers to their questions, so your personal experiences actually lend credibility. Share your failures and successes while you are demonstrating your expertise. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Be real and respectful to each and every reader. Also include some humor if possible. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.

* When you choose a topic, rely on your keyword research to direct you. If you have an exceptionally long article, break it into 2 or more shorter articles. I try to keep my articles between 400 and 800 words depending upon the topic or subject.

* I always write using wordpad or some text editor so that I can avoid embedding those invisible codes that are part of any document that comes from a word processing program. However, I then paste the article into MSWord in order to get a quick word count and look for simple spelling errors. I don’t save the copy in the word processing program, though. I want to paste my article into submission forms in pure text format.

I hope that these tips will proved useful to you and that your article syndication efforts become a bit easier. Never lose sight, though, of the central purposes: traffic, traffic and traffic.

I think most brick and mortar business operators would be astonished to know how much writing is required for an online business venture. Using the Internet for commercial purposes requires an immense amount of content. Whether we rely heavily on video or the written word, every utterance or sentence must be carefully crafted.

We can never lose sight of one simple reality; our site is often the first exposure that most prospective customers have to our company. We must make a good impression on our visitors with the words we choose to convey our story. It is essential that our writers meet the expectations of our prospective customers or clients.

Some businesses are large and diverse operations that choose to handle almost every task within one of the company’s departments. Many of us, on the other hand, do not have the time or, perhaps the in-house talent to meet all of the writing needs that we have. A great many Internet marketers choose to out-source the authoring to professionals–or to whom they hope will be professionals. There are many free lance authors and web article writing services available.

Free lance writers and article services can be reasonably priced solutions. In choosing among the many possible professional writers, be sure to learn how much they understand your business needs. Any writer you use should meet these criteria:

1) They should be fluent in the language of choice (that of your target market). I prefer writers who have grown up with the language rather than those who have learned it later in life, as they will be more familiar with idioms, common expressions and the idiosyncrasies of usage.

2) Unless you narrow your search to only writers who are part of your industry, you will not find someone who is an expert in your field. In most cases, that is not a problem. However you do need to be certain that the writer has the research skills and the research ethic to be able to quickly learn what is necessary to learn to be able to communicate credibly with your prospects.

3) In almost all Internet writing, a conversational or informal tone is the norm. While there may be exceptions to that “rule,” writing for the web is very different from the writing necessary to achieve academic success. On the other hand, prior academic success improves your chances the the prospective author has at least mastered the basics.

4) The writers must understand your different business purposes for various kinds of articles. They should be able to verbalize the difference in objectives for writing for your website versus writing for article marketing uses.

5) They must recognize the role articles play in your essential search engine optimization (SEO) efforts. Some free lancers will recognize that need because of repeated exposure to writing for the web. Others will have no idea what the term even means.

You will get a great deal of benefit from the products of your writers’ labors. If you have to spend a little more to get a writer who is knowledgeable about Internet marketing needs, that will be money that will pay great dividends.

You may stand to gain more profits if you outsource your article marketing requirements and hire someone else to do the article writing for you.  While there are many reasons for this observation, one of them is that you need a lot of time to write the articles.  Pretty soon you may find that a large part of your time is spent on composing the articles and you have very little time left to do the other essential activities in Internet marketing.  You may also note that a professional article writing service provider could do the work for you in much less time than if you do the writing yourself.

It is also important to observe that competition in online marketing has been growing at a steady pace, thus resulting in the need to get more articles published in more directories in contrast to what was need a few years back.  Therefore, the task of writing the articles is becoming even more difficult.  And if your competitors outsource their article marketing needs, you may find it very hard to gain the upper hand because they can publish their articles on tap much faster than you.  If you lose to competition, you lose your chance of increasing your profits and you endanger the viability of your business.  It is easy to see why outsourcing your article writing needs could earn you more money in the long run.

However, before you start outsourcing your article marketing requirements, make sure that you have been doing this yourself for some time.  In this way, you would have a benchmark to evaluate the performance of your service provider and know if you need to find another provider.  You also know what quality articles are in terms of their construction, keyword density, and other factors.  And you are also aware of the work that is needed to come up with the articles so that you know what would be a fare price and how long it would take to finish the articles.

And when you select your service provider to get your article marketing outsourced, it would be a grievous error to choose one based primarily on price.  It is only natural to focus on saving money when you are in business but getting poor quality articles could prove to be more costly in the long run.  Instead, focus on making sure that they can provide you with high quality articles that could get you more visitors to your site.  If you have more traffic, you have a better chance of increasing your sales and profits.  Thus, you can really have more profits if you outsource your article marketing needs.

The hottest online marketing technique for generating targeted website traffic today is known as article marketing.Cause it is an indeed effective marketing tool ,you can find that this technique has been appealed to the public!Today,you can take advantage of this technique to produce traffic to many business people's websites through join in them.  There are a few elements of article writing that make it a successful marketing tool.  Without utilizing certain techniques in writing your website-related articles you will not get the results you are hoping for.

The first thing you must focus on with article marketing is having good, quality content.  Consider what you think your readers will find interest in.If you just repeat the same few sentences again and again ,you won't get satisfied articles.  You do not want the readers of your articles to become bored and lose interest in your products or services before they even see your website.  Think about interesting topics within your niche that you could write about.You needn't be afraid of going too profoundly!  You can unload valuable trade secrets in your articles to draw them to learn more from your website.You are supposed to check your grammar,spelling and punctuation again and again before you publish it in an article directory.Understand as unmodified and clumsy in your writing is the finally thing that you want to do.

The next method in article marketing you must utilize is keyword usage.  Search engine users make queries with particular keywords and phrases.  If you want them to come across your article fill it with the same repeated keywords while keeping quality content in mind.  Repeating a word too much will cause publishers and search engines to reject your article.Put keywords to a good position is very important.Just repeat the same keyword or phrase once or twice in everygragh in an about 400-word article with four paragraghs is always effective.The keywords you write in your article is supposed to achieve one to two percent ,and it is a reasonable number.

A good knowledge of the creation of compelling resource boxes is required if you discover that article marketing is a very good way for your website and you mean to use it for a long time.  These should contain just the right amount of information about you and what products your website offers to compel readers to visit your site.  You can learn much more about article marketing techniques and how to utilize the power of this tool.  For information about a useful guide, by Gerry Nolan, designed to help business owners market their website, visit www.toparticlemarketing.visit today!

One of the most powerful strategies for marketing any website or business is article writing, but online it boils down to search engine optimization. That means that if you’re going to be writing articles for use online, you need to be optimising them for search engines. Something you should always do is having your main keyword in the Article Title.

Search engines, and the people who use them, will give a lot of attention to your pages providing you have enough keyword rich, helpful content on them, don’t overdo the keywords though as your article may be a bit monotonous and far from the ideal read. Unique content with the correct balance of keywords containing helpful Information is what you should strive for. Give people great content and they will stay on your pages longer giving you a better chance of making an affiliate sale, an Adsense click, or sign up to your newsletter.

Article writing can be very rewarding once you get the hang of it. Read other articles to get ideas, read the newspapers and watch the news, put your own thoughts on a particular subject down on paper first. It is a good idea to carry with you at all times a notebook and pencil, you never know when an idea will strike, or you come across information you would like to use in an article.

Once you get the hang of it article writing is not hard, it just takes a little bit of discipline and you are on your way. By planning your time to do your article research and then actually writing articles on a set schedule you will find it more of a simple habit and less of a difficult chore!

Website owners and blog sites need fresh articles and content and they are continually searching. Directories are full of articles you can freely use to publish. Webmasters and ezine publishers can then download these articles and use the content for free as long as they keep your resource information at the bottom of the article intact including live hyperlinks. Backlinks to your websites are vital and these are created through the hyperlinks in the resources section of your article, improving your search rankings.

Article writing can be rewarding and easily learned, and article marketing is a great way to promote your website. An article published on an article directory is a potential gold mine. To attract a great deal of free web traffic to your site you need to create quality articles that are informative and easy to read that utilize the correct keywords people will use in the search engines.

Composing your top class, scripted, keyword rich article is for certain your first step in attaining your personal or business goals. Even so, a lot of writers wonder why their articles are not being picked up by publishers and webmasters to be posted on their niche websites, but if you stick to a few simple steps, you’ll be on the right road to a productive article writing campaign that will draw in publishers, webmasters, and also your internet based readers.

Simple fact is, that many publishers and webmasters are looking for good composition in a well written and unique article to post on their web site that furnishes their readers useful information and tips, only they don’t wish to accept articles for their web site that convey obvious signs of self-promotion of their own websites, products, or services. Selling your business in your content will only drive people away, and they will move on to the next article that will help them in answering the questions they are searching.

When readers explore a particular field of study, they are looking for selective information that answers specific queries they might have at the time. Whenever you are not precisely sure how to format your articles, just think before you begin, consider the organisation of your content and focus on the who, what, where, when, and why. Once you begin to produce your article in that format, you’ll definitely make it less complicated to write your article about specialized subjects that will flow naturally.

If you’re writing of a specific subject that can assist your readers, supply a shortened introduction of what you’re about to talk about. This way you will attract people to your article if they are drawn in to the subject through your intro. In the body of your article, have the all-important information that your topic is talking about with many features followed by the benefits.

The best way to achieve this is to talk of the characteristics of your subject, product, or services concisely, and then follow below your feature, a detailed benefit . At the end of your article, always finish it with an abbreviated conclusion. Never complete your article without having an ending. Readers will wonder whether they obtained the whole article, or if information was missing. Don’t forget, literally everybody likes an ending.

Whenever possible, while writing about a particular topic, you’ll impart more impact and believability to your article if you provide your readers authoritative resources to back up your claim. You can supply a few valid recommendations, a number of awards that were attained, or anything additional you feel will back up what you’re talking about. These are great ways to provide your readers firm proof you’re the authority on this subject, and you deliver value for them from your information.  

A big mistake a lot of new authors make when penning their articles is producing a lame Biography. You expend all your time and endeavour producing the perfect article to be submitted, and many ezine publishers and webmasters begin picking up your article and including them in their emails and websites. Nonetheless, if your biography at the conclusion of your article does not have impact, it won’t entice the reader to click through to either read more, or acquire more information about what you’re really offering.

It is important you spend as much time in producing the best author biography as you do when you start writing your article. Make a point of letting your readers know who you are, and that you’re the expert on this topic, and if you’re discussing a few products or services, in your author bio, whenever you’re permitted to use more than 1 hyperlink to your site, blog, or email, make sure that you take advantage of this option, and include your maximum permissible links for your readers to click through and continue their travels to relevant information they’re interested in reading.

If you act on some of the information herein and adapt it to your own expressive style of writing, I feel that you will be on your way to becoming a competent Article writer, and numerous well written articles will be picked up by publishers and webmasters hungry for unique content that offers up quality subject matter to their readers.

Anyone can make a site, but the question is, can you make a site that will rank well.  This will allow for the most exposure, which leads to more traffic, which will lead to more sales. 

This article presents 3 big tips for optimizing website content for ranking in the search engines.

1. Unique Content – Many people use clone sites.Search engines are identifying these sites to rank them lower.You should be adding value to the web, not cluttering it up.What you want to do is have a site that can provide valuable, unique content. 

Think about it like this: If you’re choosing between 100 sites that look the same and the one site that is different and unique, which one are you going to choose?The one that sticks out is going to get a better ranking.Take time to really think through your site.  It might take longer to do this, but in the end it will pay off.

2.Good Keywords – It’s all about the keywords.Without the right keywords, your site won’t rank well.  So how do you find them?Many places have free keyword search tools, including Google. 

There are also many pay sites that can tell you how popular a keyword is.You want keywords with high monthly searches, but low competitors.Keywords should get 200+ monthly searches, but have 10,000 or less competitors.It’s good to find maybe 20-30 of these.

3.Website Structure – So you have your keywords. Now what?Search engines send out spiders to your site to get the relevant information from it.  Your goal is to make it easy for the spider to extract the relevant information on your site.

You can do this by using a keyword rich title.Use one of your best keywords in the title. If you want to use more than one, separate them using “|”.You should limit it to 2-3 keywords.  Choose the best ones and let that be the title to your site.

You can also use meta and robots tags.  Meta tags go in the header of your site, and its also a place where you can put keywords that are relevant to your site.If you overdo it, though, it will hurt you because the search engines will think you are keyword stuffing.

The robots tag basically gives permission to the search engine spiders to search your site.Use “meta name=”robots” content=”all” to have the spiders spider your site.

This article presented 3 tips for optimizing website content for ranking in the search engines.  You can use these tools to help build ranking, boost traffic, and hopefully make a lot of money!

Did you find this article helpful? If you did, then take a look at other step-by-step tutorials here: http://www.CouchPotatoDollars.com

The author, Dean Lee. currently operates a successful internet marketing business using the steps he learned in the Maverick Money Makers VIP Club. To learn more visit http://www.CouchPotatoDollars.com